According to the data by RUNTO, in the first half of 2023, the global shipment of large-size LCD panel used for large-size interactive flat panels amounted to 1.638 million pieces, a decrease of 19.6% from the same period of 2022, and the area of shipment was 2.612 million square meters, a decrease of 18.4% from the same period of 2022.
| 1st Half-Year | Shipment Volume | Year-on-Year | Shipment Area | Year-on-Year |
|---|---|---|---|---|
| 2022H1 | 2038 | 30.60% | 3200 | 28.20% |
| 2023H1 | 1638 | -19.60% | 2612 | -18.40% |
Table 1. 2023H1 Global shipments and changes of large-size interactive flat panel display panels, Unit: 1000 pieces
Unlike TV panels, there are more strategic considerations in production and marketing, the demand for commercial or public information display panels determines their upstream panel shipments.
In the first half of 2023, the global shipments of large-size interactive panels reached 1,071,000 units of the whole machine, a year-on-year decline of 16.0%; of which, China’s market shipments amounted to 421,000 units, a year-on-year decline of 24.2%.
Market demand is warming up and supply is changing
From the display panel shipment rhythm, the market size began to grow monthly since January this year. The second quarter was better than the first quarter overall, and the decline narrowed. Since May, the market shipments into the traditional peak season, but the performance is still not as good as before.
Supply pattern: significant change
Compared with 2022, the first half of 2023 global large-size interactive flat panel display panel supply pattern has changed significantly:
LGD is rapidly withdrawing from the LCD business, their share of shipments fell from 23.9% in the same period of 2022 to 6.6%, a reduction of about 17 percentage points.
As a result, AUO surpassed LGD with a market share of 7.8% taking the third position in the world.
BOE ranked first in the first half of the year with a 43.2% share of shipments, while CSOT was second with a 39.2% market share. The competition between the two was quite intense, with each taking the top position in shipments for three of the six months in the first half of the year.
HKC entered the large-size commercial display panel market this year, and after including HKC, the total share of the three mainland panel makers reached 85.5%, an increase of about 18% over the same period in 2022.
Size pattern: normal sizes in the stable structure with significant growth above 98 inches
The main sizes of large-size interactive flat panels are 86-inch, 75-inch, and 65-inch, which together account for 90.5% of the overall market.
In the first half of 2023, 86-inch ranked first in shipments, accounting for 30.8%; 75-inch and 65-inch share is close, both accounting for about 30%. Among them, 75-inch to overseas demand while 65-inch domestic demand in China.
In addition, in the first half of this year, oversized product shipments grew dramatically. In the first half of 2023, 98-inch and above size shipments accounted for 2.2%, compared with the same period, an increase of 1.6%.
In terms of size, COST ranked first in 86-inch shipments with a 36.0% share; BOE ranked first in 75-inch and 65-inch shipments with 57.6% and 48.1% share respectively.
Annual Forecast: shipments of large-size interactive flat display panels are expected to fall by more than 10%
Overall, the global large-size interactive flat panel market continued the downward trend since the epidemic, and market demand was suppressed. However, the shipment of terminals with interactive flat panels has seasonal characteristics, and the general demand is concentrated in the second half of the year.
Therefore, at this stage, the display panel market has gradually bottomed out and stabilized, and the market decline will gradually narrow.
Since the beginning of this year, the main panel factories have taken a series of price stabilizing measures, strictly implementing the sales-to-production and controlling the utilization rate. However, considering the market demand is hard to return to the previous level, it is predicted that the annual shipments of large-size interactive flat panel display panels in 2023 will barely touch the total number of 3.2 million tablets, a year-on-year decline of 10% or more.
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